The impact of strategy on business analytics success

Project description

Business analytics involves the collection, storage and interpretation of data in order to make better decisions and to optimise business processes. Although organisations are investigating a large and increasing amount of money on business analytics, many have had difficulty in implementing large-scale business analytics systems. This project will propose, test and refine a new theoretical model that will explain how organisations can match their organisational strategy with their business analytics capabilities and improve firm performance. It also compares success with business analytics in Australia with firms in Europe.


Project team

Leader: Graeme Shanks

Staff: Peter Seddon, Nargiza Bekmamedova

Students: Ranko Cosic, Ida Asadi

Collaborators: Leslie Willcocks (London School of Economics and Political Science), Frederic Adam (University College Cork)

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